 NavigationEthical SEO Ethical SEO Training Report Unethical SEO SEM Glossary SEO Consultancy SEO Tutorial SEO Tools SEO RSS Feeds SEO Resources Search Marketing Jobs Directory Lists Google ™ T&Cs Articles Submit SEO Articles Site Map About Us Contact Us ClientsClient Wins Discover Whisky SearchSearch Site W3
Social Media Services SEM Blog |
Ethical SEO Providers
Google ™ Page Rank is DeadGoogle Page Rank, as displayed in Google toolbar, is flawed and will be cited by many unethical search engine optimization companies as a reason for your poor rankings in the search engines. Do not believe the Google Page Rank myth. Page Rank (PR) is little more than a guide to ranking ability and should not be used as a key determinant of ranking success. Indeed certain Page Rank buying techniques can damage your site rather than improve its rank. What is Google Page Rank?When Google was founded the central difference between it and other search engines was its reliance on links as a determinant of importance. The more links the more important the site. Page Rank is the value of importance attached to an individual page that has been spidered and has been included in the Google Search Engine results index. Google Page Rank has two forms each of which are related. Firstly there is 'absolute page rank' this is the value which Google has of importance for a particular web document in the index. This Page rank has no upper limit. There is also 'visible page rank' which is displayed in the Google Toolbar and is scalar and has twelve values from zero to ten and grey. This graphical value is not true page rank. The visible page rank value is based upon a non-liner scale: i.e. the distance between the Google Page Rank 1 banding to 2 is less than the distance between Google Page Rank 2 and Page Rank 3. In forums and link sales rooms it is the graphical value which is discussed with such feverent worship and awe. Creating Google Page RankPage Rank is created in a simple way. Page rank will increase the higher the quantity of links and the quality of the links. Quantity is simply the number of links and quality is purely the page rank value of the page from which the link is recieved. The quality of a link, the absolute page rank value, gained from a link is the quality of the page divided by the links from that page. This means a link from a toolbarPR3 with only four links is likely to be of more value than a link from a Page Rank 4 with hundreds if links leaving the page. Why did Google Kill Page Rank?Google Killed Page Rank for one core reason - people used it unethically and attempted to use it to spam. In early iterations of Google links were used to create page rank and this value was core to rankings. An unthemed site could host a document and make it rank for a term purely based around PR. The ranking algorithm in Google was updated so that page rank was minimised so that links had to come from relevant web documents to be of the greatest value to your site. Unfortunately this led to the development of Run of Site links and Spam Link practices. Simply by buying links from related sites it was possible to buy your Google positions. For a search engine such as Google which wants to return consistent high quality results the concept of buying natural positions is anathema. Also if a couple of hundred pounds a month invested in links is a more efficent internet marketing strategy than purchasing Adwords in Google why would anyone continue to pay for advertising in Google itself. List of Articles on Ethical Search Engine Optimization
|
