Hotel Industry Booking Process Study

Recently Equator Internet Marketing has begun undertaking an online study of Hotel Booking forms. The purpose of this is to develop a booking form for Hotels that incorporates all the best elements and increases website conversion.

Why study the Hotel Industry?

Hotel accommodation is one of the most competitive online markets, with hotel bookings and reservations increasing every year, all hotel chains need to be at the forefront of developing websites that not only drive traffic but also convert into stays. The flights market has became dominated by several big players who have leveraged their way to strong natural search positions and have seen their profits grow every year. The hotel and accommodation sector would appear to be the next big vertical within the travel industry to follow this path.

How will the Hotel Study be conducted?

Equator are conducting a study of usability, eye tracking and SEO positions on each of the websites. This is to determine what parts of a website within this niche market consumer behaviour and see where this can be developed within an SEO context to improve traffic and conversion within the one process. The results will be released as a white paper later this year showing how websites within the Hotel industry could be improving their conversion, and search engine, performance in the one process.

Which Hotel websites will be examined?

Hotels being examined include De Vere Hotels, Hilton and Novotel.

About Equator

Equator Internet Marketing are leaders in Full Service Internet Marketing field – with specialised marketing departments focussing on the travel and finance markets.

For more information on the Internet Marketing available at Equator contact Garry Hamilton on 0141 229 1800.

List of Articles on Ethical Search Engine Optimization

: Hotel Industry Booking Study :: The Horror of Site Submit Pro :: What do you need from Your Site? :
: What is Page Rank? :: Page Rank is Dead - Myth or Reality :: The Replacement for Page Rank? :
: Latent Semantic Indexing :: Using Latent Semantic Indexing :: Robots.txt :
: Writing a robots.txt file :: Server Company Link Request :: Duplicate and Near Duplicate Content :
: Web Site Spiderability :: Big Daddy - the new face of Google :: Page Hijacking and 302 redirects :
: To Submit to Search Engines or not to Submit to Search Engines That is the Question? :: Know Your Customer to Know your User :: Black Hat SEO - Dont Do it! :
: April Fools in Search Engine Land :: Search Engines and Menus :: High Rankings - How do Search Engines fit into Your Business? :
: Google - Da Vinci Code the Game :: Removing the ODP description from your MSN listing :: Viewing the Google index from different Geographic Positions :
: Underused HTML Tags :: Company Law Amendment :

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