Latent Semantic Indexing and SEO Copywriting

With Google™ being able to understand the meaning of text through the use of assosciated keywords, Latent Semantic Indexing, it is important to know how to build this into your web copy to ensure that your web content is as relevant as possible, without being spam. Latent Semantic Indexing allows for greater creativity in textual construction and will allow you to have content on your site that is far more effective from a marketing point of view that web content simply created using keyword overloading techniques.

How to use Latent Semantic Indexing in your Website Content

The first step to writing a semantically rich page is to ignore concepts such as keyword density. You should be looking to develop a concept density rather than a specific density of a term. Your title tag is likely to contain enough related data to ensure that the page is focussed on a core theme.

Talk about your theme in a systematic way. Start by sketching out the Hx structure of the page:

  • H1 : Core focus - include your keywords here
  • H2 : Core focus alongside secondary related terms and concepts
  • H3 : Related to the preceeding H2 thematically

Every heading create a seperate spehere of relevancy within the wider whole of the document. Your site has a corpus relevancy for the product, set of products you sell, each page has a focus within this sphere. Each page Focus is defined by the H1 and title tags. From here the H2 makes a new section everything until the next H2 tag will talk about this aspect of your product, service or industry. Each H3 then discusses a specific aspect of the H2 relevancy. If a topic is to large to explore one page split it out thematically and join each section together through a product index.


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