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- Using Competitive Research to Find Content Ideas
The hardest part of my job, other than resisting the urge to smack Susan in the face with a laptop (I'm kidding!), is coming up with content ideas. Whether I'm writing a blog post, an article for the SEO Newsletter, or site copy for a client, the mere thought of...
- Google To Push Its Search Suggestions
The fun news from Google is that Google Search Suggest has graduated from Google Labs and will be rolled out to Google.com sometime this week. Kind of neat and exciting, right? Of course Yahoo, Live and Ask already offer this functionality but it's more noteworthy now that Google's doing it...
- Displaying Your SEO Ethics
It's been interesting to see the recent chatter about SEO ethics over the last couple of days. Twitter was all aflutter during the weekend and then Harith brought the conversation to Sphinn asking, "should a SEO company declare its 'SEO Code of Ethics'. It's a topic worth discussing. I'll start...
- Where My White Hat Ladies At?
Hey, hey, party kids. SMX East is officially accepting speaker pitches for the big October show in New York City. If you have some search smarts in a particular area and you want to speak, submit your idea and let Danny know you're interested. There are lots of great sessions...
- Searching For Jobs In Search
Dana Todd is moderating the last session of the day with Frank Watson (Kangmurra Media), Katie Donovan (SEMPO) and Ken Clark (Onward Search). I was chatting with Frank before the session and he said there are 3 slides and lots of chatter going down in this one. Let's hope these...
- Post-Click Marketing: Converting Search Engine Traffic
Whose idea what it to have just a little snack break instead of lunch? I can't work like this. And by like this I mean covered in chocolate from my delicious ice cream sandwich. This session the moderator is Anna Maria Virzi (ClickZ) and panelists are Carrie Hill (Blizzard Internet...
- Best Kept Secrets To Search
Back from my ice cream sandwich lunch and we're in the home stretch. This time it's Dana Todd moderating Katee Crawford (California Chamber of Commerce), Eric Enge (Stone Temple Consulting) and Richard Zwicky (Enquisite). Dana coins a new term called "red hat SEO"which refers to SEO revenge strategies. Heh....
- How to Choose a Search Vendor
Moderator Jonathan Allen, Search Marketing Specialist, VNUnet.com, starts off this session by asking who in the audience is from an agency, who is on the client side, and who is looking to market their own product. It's about five, five and one. This session will be covering the yin and...
- Fast, Free, and Easy Tools To Get You Going
Time to talk SEO tools. Jennifer Laycock will moderate this one with speakers Matt McGee (KeyRelevance), Scott Allen (Hybrid6 Studios) and Joe Abraham (SageRock). This should be fun, let's do it. Up first is Matt McGee. He's like a cute teddy bear. I just want to take him home and...
- Special Kelsey Group Presentation: The 3G iPhone: Local Search Demos
Once upon a time there was a conference blogger. Before she got to the conference she had the schedule of the sessions she would attend all sorted out. At the conference, the organizers handed out a schedule of all the sessions and the rooms they would be in. Since she...
- Trademark Issues: What SEMs Should Know
Moderator Jeff Rohrs (ExactTarget) are back in the Inside Intelligence track with a new set of panelists. Mark J Rosenberg, Esq. (Sills Cummis &Gross P.C.), April Wurster (Baker &McKenzie) and Eric Goldman (Santa Clara University School of Law). Why do I keep recapping the legal sessions? I never...
- Effective Contextual Search Management
Wow. Okay. It's the morning after SearchBash. Let's pretend to look alive, people. Maybe if we do, we can trick people! Gregg Stewart is moderating with David Szetela (Clix Marketing), Cynthia Tillo (Adobe Systems), and Jennifer Slegg (JenSense.com). Whoever put an advanced advertising session at 9am on the last day...
- How to Speak Geek: Working Collaboratively with Your IT Department to Get Stuff Done
Ah, the internal battle of IT and marketing. How do you get the IT folks to actually implement your brilliant vision? I have no idea but our panelists Matt Bailey (SiteLogic), Greg Boser (3 Dog Media), Sage Lewis (SageRock) and Chris "Silver"Smith (Netconcepts) think they do. Greg and Sage...
- Morning Keynote: Dan Heath
Good morning! It's the last day of SES, the last chance to take in all the Internet marketing goodness floating around the conference hall. Let's see if I can transfer any of that to you, dear reader. Dan Heath is the author of "Made to Stick: Why Some Ideas Survive...
- Facebook, Feeds and Micro-blogging
Hey, hey, kids! It's time for some more social media. Hopefully this one is actually on topic. Kevin Ryan is here moderating a panel that includes some of my search favorites. We have Andy Beal (Marketing Pilgrim), my buddy Dave Snyder (JRDunn.com), search wonder boy Neil Patel (ACS) and Brian...
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