Please find below a list of articles that we have linked to using RSS feeds.
- Are You Optimizing the Way Homer Simpson Diets?
In our time of economic chaos, I hope you find a slice of comfort in the wit and wisdom of Homer Simpson:
Facts are meaningless. You could use facts to prove anything that’s even remotely true.
And this sage Homerism is hard to beat:
Oh, so they have Internet on computers now!
The lovable…
- ?My Assistant Does My Workouts For Me?
It’s November and soon the pie, cookies and egg-nog will be flowing freely for a six-week gut-busting calorie fest. After that comes the resolutions. And then comes the first of February.
What does February 1st have to do with testing, you might ask?
Well, people are great with signing up for a…
- Optimizing for Conversion, Ignoring Consumption
We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account.
Conversion Isn’t…
- Texas Tech Tuesday – It Ain’t Just About the Website
As part of my Texas Tech series, I’ve been corresponding with West Texas entrepreneur and football fanatic (sorry for the redundancy), Tom Grimes, who has consistently offered outstanding commentary and feedback on the Texas Tech and Coach Leach phenomenon.
In fact, his last e-mail was so good and applied so well…
- Social Media Is NOT Media
We’ve hated the name, but loved the medium, all along. It’s social but it’s not media!
Bryan wrote in Understanding and Aligning Social Media:
“The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t…
- Sword Arms vs. (Semi) Scientific Advertising
While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, let alone read his book, The Sword Arm of Business. And yet MacManus was, in some ways, a more successful ad man, having:
- Established his own (very successful) ad agency
- Launched the Dodge and…
- 7 Signs Your PPC Campaigns Needs Optimization
Are you getting the most from your pay per click (PPC) campaigns? How would you know? Are you as efficient at getting clicks and converting visitors as you would be carrying water with a leaky bucket? Let me give you 7 signs to tell that you are not optimizing your PPC spend:
1.…
- Don?t Overlook These Common Cart Mistakes
I’ve seen a few big shopping cart no-nos lately, so I just want to alert Grok readers to them–they’re pretty easy to avoid:
- The Homepage Dump: You add an item to your cart and are thrown into the checkout process. You’ve got another item on your shopping list, so you click the little…
- Sell Me Something, Not Some Thing
During recent casual browsing, I noticed the following magicJack ad (on the left):
Now can anyone tell what the heck the product is? (I happen to know, since I also remember a late night commercial that explains it.)*
Put yourself in the place of the site visitor who is seeing this for…
- 33 Free Tools to Make Your Website Better
1. Site-Perf - get an accurate, realistic, and helpful estimation of your site’s loading speed. The script fully emulates natural browser behavior downloading your page with all the images, CSS, JS and other files – just like a regular user. A unique feature is that site-perf.com allows to measure packet loss…
- Texas Tech Tuesday - Challenge Organizational Traditions / Assumptions
Click here to view the embedded video.When Michael Lewis wrote his article on Coach Leach and the Texas Tech Football program, that program was known as an offensive powerhouse that relied on sheer scoring power to outgun opponents. Its defense wasn’t mentioned in that article, and one can only guess the…
- Is Free Shipping a Must in this Economy?
An interesting question that has been popping around the office from several clients and also on the Shop.org blog. It has all of us at FutureNow wondering if this is another case of predictable irrationality.
“In a recent comScore study, 72% of consumers said that if an e-commerce site eliminated free…
- Bridging the Psychic Pain Gap
When people are confident of their next paycheck, they have a predisposition to buy most of their “because I want it” items that are within financial reach (and maybe even just out of reach as well – hence the credit card). That’s because their psychic pain threshold for buying is…
- Realistic Expectations For Conversion Rate Optimization
Customers say the darnedest things!
What can you say when the owner of a company that had a 4.12% conversion rate improves it by 17% to 4.82% in less than a quarter and says “we’re sort of disappointed“?
Even when clients can’t commit very much budget or resources to execute our optimization recommendations…
- Free Webinar: Google Quality Score - Exposing the Secret Factor to PPC Success
Who: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Craig Danuloff, Founder and President of Commerce360 Inc, a full service paid search management firm and developed the ClickEquations paid search software platform.
What: “Always Be Testing” Webinar: Google Quality Score - Exposing the Secret Factor to PPC Success
Quality Score is the PageRank…
- Understanding and Aligning the Value of Social Media
The economy still weighs heavily on everyone’s mind, and we’re seeing drastic changes in traffic patterns. Hopefully, with changes in the U.S. political climate, things will turn around a bit.
Over the last few weeks, I’ve also been watching many self-proclaimed marketing gurus speak of social media’s role in filling in…
- TheGrok?s Not-To-Miss Links for the Week 11/7/08
Online Retail Sales Stats: Consumers Buying But Spending Less - Interesting trend analysis from my friends at Rimm-Kaufman. As background, they manage search for over 100 clients, mostly online retailers, mostly B2C. Their clients spend about $100 million combined on paid search clicks annually.
This is horrific - Retailers Report a Sales…
- Texas Tech Tuesday – Part II: Maximizing the Possibility of Something Good Happening
“Leach is unusual in giving his quarterback the authority to change every play, wherever the line of scrimmage. “He can see more than I’ll ever see,” Leach says. ‘If I call a stupid play, his job is to get me out of it. If he doesn’t get me out of…
- Texas Tech Tuesday – Website Optimization Secrets from The Most Innovative Offense in Football (part 1)
Tom Peters called it “…the best article on business strategy I’ve ever read,” and advised his blog subscribers to “read every damn word.”
And Tom isn’t alone in considering Michael Lewis’s sports writing to be a hidden treasure; just look at this marketing-based analysis of his book, Money Ball. But Tom…
- The Smooth Leg Approach to Conversion
Although I try to stay away from using personal and embarrassing topics when writing blog posts, I’m going to share this experience, because it’ll help you think about a few things you should be considering when optimizing your site.
Last night, I went for a last minute shopping expedition, looking for…
- Turning Free into Paid?
Use the power of words. According to AdRants, Holland-based CoffeeCompany, with help from THEY, has started promoting menu items through people’s WiFi menus. Instead of using the typical network names for their WiFi network they experimented with wittier names to “motivate” people into paying:
“By continuously changing the names of their…
- Survival Training For Shrinking Marketing Budgets
In the dark days of the dot-bomb crisis many companies asked us to train their staff. That’s a big part of how we built our reputation for helping companies achieve extraordinary conversion rate results with less resources. We conducted custom training programs ranging from 3 hours to 3 days that weren’t…
- TheGrok?s Not-To-Miss Links for the Week 10/31/08
Wenda Harris Millard “Flat is the new up.” quoted at the recent EconWomen conference. She touches on some of the consumer trends this 2008 holiday season.
25 Web Form Optimization Tips - Covers most of the basics, a good reminder.
Usability of Toilet Paper - who could resist this analysis, especially as my friend…
- Presidential Candidates, Temperament &Website Copy?
I knew I had to buy a copy as soon as I saw it on the magazine stand: the issue of Time Magazine with Presidential temperament as the front cover story. They even had four presidential faces on the cover, which, before examining them, made me think of previous explanations…
- When Consumer Confidence is Low?
Guess what becomes more important? Yup, conversion.
As online marketers are forced to reign in their spending (along with just about everyone else today), many may be tempted to cut their optimization budgets. After all, optimizing a website is w_o_r_k. It’s far easier to simply buy more traffic, when you need…
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