PPC Marketing

PPC Advertising is a system of advertising on a search engine or directory. These adverts appear alongside the natural search engine listings. Every time a use clicks on an advert the owner of that advert is charged an amount. In some markets PPC clicks can be a few pence in other they can be a few pounds. Pay Per Click Marketing can be an effective way to market your site whilst you are developing a Search Engine Optimization campaign.

For More information on PPC Marketing visit
  • Oyster Web Article on PPC Marketing and the ROI benefits of SEO over PPC

Terms related to PPC Marketing include :

Pay Per Click Advertising
Pay Per Click Advertising


Other Defintions in the Glossary Include