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PPC Advertising is a system of advertising on a search engine or directory. These adverts appear alongside the natural search engine listings. Every time a use clicks on an advert the owner of that advert is charged an amount. In some markets PPC clicks can be a few pence in other they can be a few pounds. Pay Per Click Marketing can be an effective way to market your site whilst you are developing a Search Engine Optimization campaign.
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Terms related to PPC Marketing include :
Pay Per Click Advertising
Other Defintions in the Glossary Include